👋 Hey {{first_name | There}},
In the next 2 minutes, you'll discover:
The 3 biggest LinkedIn mistakes killing your results
Why 82% of B2B buyers are secretly researching your profile before meetings
How to turn your profile into a lead magnet
The harsh truth: Most LinkedIn profiles are absolutely terrible.
And if you're tracking social signals (like we do at Trigify), you'll know that 82% of B2B buyers review your LinkedIn profile before accepting a meeting or connecting with you.
The kicker? Most people have no idea this is happening because they're not monitoring their own engagement.
The 3 LinkedIn Profile Mistakes That Are Killing Your Results
1. Your Headline Says Nothing
❌ Don't do this: "Marketing Manager at XYZ Company"
✅ Do this: "Helping B2B SaaS companies turn social signals into £2M+ pipeline | Ex-Salesforce"
2. Your About Section is an Autobiography
Nobody cares about your university degree or "leveraging synergies."
The magic formula:
Hook them with a bold statement
What you do and for whom
Clear call-to-action
3. You're Not Tracking Who Engages
The brutal reality: When someone from your dream client list likes your post about "scaling B2B sales," that's a massive warm signal. But if you're not monitoring these interactions, you're missing golden opportunities.
Why this matters: B2B buyers are 57-70% through their buying research before they ever contact sales. During that research phase, 84% are using social media to make purchasing decisions.
Every interaction with your LinkedIn profile is a buying signal:
Profile views from target companies
Multiple engagements with your content
Shares of your posts
The game-changer: Set up monitoring to track who's engaging with your content and follow up within 24-48 hours.
What's Next?
Your LinkedIn profile is the foundation, but tracking the signals it generates is where the magic happens.
Action step: Fix your headline this week, then set up basic monitoring to track who's engaging with your content.
Join Our Live Workshop - Grow Your LinkedIn Profile & Content To Win Clients
Cheers,
Max Mitcham,
CEO / Founder @ Trigify,
