Hi {{first_name | There}},
Sometimes the best insights come wrapped in a proper vent session.
This week, we're spotlighting Petra, whose no-nonsense take on GTM strategy had our feeds buzzing.
But whilst everyone was debating her hot take on SDR teams, we noticed something brilliant buried in her post that deserves its own moment.
Her section on social listening.
Here's what Petra said that caught our attention:
“If your audience is posting about your product or your space on LinkedIn, you’d better have something tracking that activity.
Yes, you need a tool that actually alerts you when someone mentions your name or engages in your ecosystem (Trigify is a good example)…Otherwise, you’re missing the easiest wins of your life…”
Petra's absolutely right. But here's where we want to take her thinking one step further…
But first check out our office hours below 👇
Whilst Petra argues there's no reason to hire SDR teams for outbound (fair point), we think there's a compelling case for a different type of hire entirely: a Social Ops specialist.
Think about it. Instead of paying £40-60k for an SDR to send cold emails that get 2% reply rates, what if you invested that same budget in someone whose entire job is to:
🎯 Monitor your brand's digital heartbeat
Track every mention, engagement, and conversation around your product
Identify hand-raisers before they even know they're raising their hands
Spot competitive threats and opportunities in real-time
📊 Feed intelligence back to the entire revenue team
Marketing gets instant feedback on campaign resonance
Sales gets warm leads with perfect context
Product gets unfiltered user sentiment
Customer Success gets early warning signals
🚀 Turn social signals into revenue actions
Route high-intent prospects directly to AEs
Trigger personalised nurture sequences based on engagement patterns
Alert the team when key accounts start showing buying signals
Here's how this role could work in practice:
Morning routine: Review relevant overnight mentions already routed through AI workflows, engagement spikes, and competitive chatter. Urgent stuff already sent to teams that need to know.
Throughout the day: Monitor social signals flowing through tools like Trigify, categorise leads by intent level, and route qualified prospects directly into your CRM with full context and attribution.
Weekly analysis: Compile insights on brand sentiment trends, competitor movements, and emerging opportunities for the broader GTM team.
The result? Instead of one person making 50 cold calls per day, you have someone generating 10-15 warm, contextual conversations that actually convert.
Plus - Evolving brand strategy / Content for your marketing team.
Why This Matters More Than Ever
In Petra's world of automated inbound and outsourced outbound, the real competitive advantage lies in speed and context.
When someone posts about evaluating solutions in your category, the team that responds first with relevant insight wins.
When a prospect mentions your competitor's flaws, the team that knows about it immediately has the edge.
That's not an SDR's job. That's Social Ops.
What Would You Choose?
If you had £50k to spend on your next revenue hire, what would you pick:
An SDR making 200 cold calls per week
A Social Ops specialist powering your entire GTM with social insight.
We know where we'd put our money.
Cheers,
Max Mitcham
Founder | CEO @ Trigify