Hey {{first_name | There}},

Ever wondered why some LinkedIn campaigns get 40%+ connection rates whilst others barely scrape 10%?

The secret isn't your messaging (though that helps).

It's who you're targeting.

The Problem with "Dead" Data

Most outreach tools give you static lists of prospects who might be interested in your solution. You're essentially performing cold LinkedIn outreach to strangers based on job titles and company size.

But what if you could target people who are actively talking about the exact problem you solve?

That's precisely what Alexander Tsvetkov from Cold Labs does. His agency hit $37k MRR by monitoring 50,000+ LinkedIn comments for intent signals.

(His legendary plays have been featured before)

Here's the brilliant bit: Instead of guessing who needs your product, he targets people who are literally discussing their pain points in real-time.

What is it? Social Listening

How Active Social Data Changes Everything

When someone comments on a LinkedIn post about "struggling with customer churn" or "need better sales automation," they're raising their hand. They're active and engaged with the topic.

Compare that to:

  • Email lists from 6 months ago

  • Generic company databases

  • Cold LinkedIn searches by job title

Trigify.io takes this concept and supercharges it. We monitor LinkedIn conversations, identify intent signals, and push qualified leads directly to your campaigns, whilst they're still hot.

The Cold Labs System (And Why It Works)

Alexander's process is brilliantly simple:

  1. Monitor conversations about your topic using Trigify

  2. Scrape all commenters from relevant posts (500+ people per post)

  3. Qualify prospects using AI to check if they're ICP

  4. Analyse sentiment of each comment (positive/negative)

  5. Create personalised messages based on their actual comment

  6. Push to outreach campaigns at scale

Result? 5%+ email reply rates. Every. Single. Time.

Why does this work so well? Because you're not interrupting someone's day, you're joining a conversation they're already having.

The Trigify Advantage

This is where Trigify really shines. Whilst other tools give you:

  • Stale contact databases

  • Generic firmographic data

  • Basic company information

Want to Master Social Listening Yourself?

We're running a live session on Thursday 21st August that shows you how to turn social conversations into qualified leads.

You'll see how to:

  • Write Boolean searches correct

  • Spot buying signals in everyday posts.

  • Use a simple Clay workflow to build prospect lists in minutes

  • Replicate the exact search that generated 200+ qualified leads

📅 Thursday 21st August | 🕔 5:00 PM London | 12:00 PM New York

Cheers,
Max Mitcham,
Founder | CEO, Trigify

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