Hey {{first_name | Team}},
We all know the cardinal sin of LinkedIn outreach: sending a connection request and immediately pitching. It feels rushed, robotic, and gets ignored.
But here’s something less obvious: your second message matters more than your first.
Most people obsess over the connection request, then drop the ball when it’s time to follow up. That’s where replies die.
Here’s how to flip that script:
Time your request with a signal.
Send it right after they like, comment, or view your profile. It doubles your chances of acceptance.Warm them up first.
View, follow, or drop a comment before the request. By the time they see your invite, you’re already familiar.Use the second message to spark curiosity.
Keep the first short, just enough to get in the door. Then, in your second message, ask a thoughtful question or reference their activity. That’s where conversations actually start.
👉 Doing this by hand is doable for 10 prospects, but messy when you’re chasing 100+.
Start pulling social data on Trigify to set up your first sequence this week and see if your second message finally gets the reply it deserves.
Every LinkedIn inbox is a crowded room. Your outreach should feel like a genuine tap on the shoulder, not a billboard in someone’s face.
Want to get better at LinkedIn Outreach?
Office Hours: LinkedIn Best Practices | Let's Talk Tactics
When: Thursday 4th August / 4:00 PM London Time, 11:00 PM New York Time
Where: Online
Cheers,
Max Mitcham,
Founder | CEO @ Trigify,
