Hey Team!
Last week, I spoke to an agency owner who was “doing everything right” on LinkedIn.
Thousands of connection requests sent.
Endless cold DMs.
Even a few posts that… kind of flopped.
Her words: “It feels like I’m invisible.”
The problem wasn’t effort — it was approach.
In 2025, LinkedIn isn’t about shouting louder.
It’s about showing up in the right way — with a profile that builds trust, content that attracts the right people, and messages that feel like conversations, not cold pitches.
Here’s the simple framework we gave her (and that you can use too):
WHY THIS FRAMEWORK WORKS
Step 1: Optimise Your Profile
Your profile is your digital storefront. When it’s clear, polished, and credible, prospects are far more likely to connect and reply.
Step 2: Post Content
Sharing useful, solution-driven content positions you as an expert. It builds trust so prospects know you before you ever reach out.
Step 3: Leverage Comments
Thoughtful comments put you in front of the right audience for free. It’s instant visibility that warms up future outreach and the Linkedin algo loves it right now!
Step 4: Track Thought Leaders
Your ideal buyers are engaging with industry influencers. Tracking those audiences gives you a ready-made pool of high-intent prospects.
Step 5: Interest-Focused Messaging
Stop pitching — start conversations. When your messages reflect what they care about, replies skyrocket.
DMs alone won’t cut it — you need to own every touchpoint on LinkedIn.
LIVE WORKSHOP
The High Performance Agency Blueprint
The Agency Systematisation Blueprint That Builds Itself
Learn how to create standardised service delivery, automate client reporting, and build systems that maintain quality while you scale.
Thursday 7th August - 4PM London // 11AM New York
Scale without the chaos 🚀
Max Mitcham,
CEO / Founder @ Trigify
