Hi {{first_name | There}},
I was diving into mentions of Trigify recently when I stumbled upon one that perfectly captured what I'd been thinking.
John Short’s message is blunt: AI “tools” aren’t enough.
The advantage comes from systems that are quiet, compounding workflows running whether you’re in the room or not.
His playbook: Teach teams to delegate to AI, wire multi-step automations (e.g., Syft/Trigify → Clay → HubSpot), train ad networks on quality data, and build content pipelines that pull from sources like Gong and your knowledge base.
The endgame is a marketing machine, not a clever demo.
Why this matters now: Social listening data is the fuel that makes those systems intelligent. It’s the live signal layer modern GTM teams need across inbound and outbound.
How can GTM teams use social data to drive inbound today?
AI SEO / SEO: Feed FAQ gaps from social conversations into on-page optimisation + Reddit is referenced like crazy in todays LLMs.
Organic content: Convert trending pain points and objections into outlines, hooks, and CTAs; refresh winners fast.
Influencers & advocates: Surface credible voices by niche, audience overlap, and sentiment velocity.
Campaign analysis: Track narrative shifts in real time; pivot headlines, angles, and offers mid-flight.
Paid ads: Let organic creative that spikes engagement guide ad concepts; pass “what’s resonating” to ad networks as high-quality training data.
Consumer sentiment: Monitor feature-level sentiment to inform roadmap notes, positioning, and enablement assets.
Marketing Intelligence is going to be big in 2026.
An Invitation Just for You
Stop Guessing. Start Listening: Inbound Growth in 2026
—
Date: Thursday, 25 September 2025
Time: 12:00 PM New York (EDT) · 5:00 PM London (BST)
Format: Live, online session
A practical, high-level office hours where we show how real-time social chatter (Reddit, Business Network, X, Youtube) becomes the sensing layer for inbound - fuelling AI-assisted SEO, sharper content, smarter paid, and clearer campaign decisions.
Leave with a lightweight framework, starter templates, and a first experiment you can launch this week, grounded in what your audience is already saying.
Cheers,
Max Mitcham,
CEO / Founder @ Trigify
