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- Social Listening Is Getting Smarter (Finally!)
Social Listening Is Getting Smarter (Finally!)
From Overwhelmed to Empowered: The Intelligence Shift
Hey Team 👋,
I was going through old dashboards last week and had a good laugh. We've been staring at the same social listening charts for a decade while the world moved on. Time for an upgrade, don't you think?
Dashboard Fatigue Is Real
Let's be honest—how many social dashboards do you actually check? If you're like most folks I talk to, the answer is "when I remember to" (which is code for "almost never").
It's not our fault! The old approach is:
Collect ALL the mentions.
Build pretty dashboards.
Hope someone looks at them.
...crickets...
Meanwhile, your competitors launch products, buyers signal interest, and valuable insights collect digital dust.
We're Building a Better Way
At Trigify, we've been cooking up something different. Think of it as social listening with a brain transplant:

Instead of making you do all the work, we're adding a workflow builder and agents that:
Figure out what actually matters.
Does the analysis for you.
Delivers insights where you already work.
No more "let me check that dashboard I forgot existed." Just useful intelligence being routed exactly where you need it.
What This Looks Like in Real Life
Imagine this:
You are a company with a strong social presence in a competitive market and multiple teams.
Your competitor launches something new, and your sales team gets talking the day their webinar is posted on youtube.
A potential large account mentions on Linkedin about their frustrations with your competitor, and your team gets an alert with context.
Your platform is experiencing major outage and people are beginning to post about it, critical info is sent to the product team and the executives who need to know are alerted.
You experiencing a rising trend of mentions about a certain feature in your product, your marketing team is notified and feeds into the hype boosting engagement.
The best part? Nobody had to check a dashboard!
Join Other Modern B2B Teams
Got your social strategy already dialed in? Or ready to scale into everyone's feeds this summer?
Either way, if you want to help shape what social intelligence should actually look like in 2025? Let's chat!
Book a call here →
Until next week (when I promise not to talk about dashboards again),
Max 🚀
P.S. What's the most useless dashboard you've ever been asked to check regularly? Reply and tell me—best answer gets featured next week!