Hey Team,
In 2025, building pipeline isn’t about hiring more SDRs.
It’s about building systems.
Modern high‑performing GTM teams all follow the same pattern:
– They build live, dynamic TAM maps.
– They layer signals like site visits, ad clicks, and yes, social engagement.
– They measure success in meaningful conversations — not activity.
Social data is amazing for finding high‑intent leads.
But on its own, it’s just one piece.
When combined with a modern GTM stack…
you don’t just get “a list of leads.”
One of our power users, Tom, has nailed this for his agency.
He built a modern GTM engine that feeds his team the right conversations at the right time — without needing an army of SDRs to brute‑force outbound.
THE MODERN GTM WORKFLOW
Step 1: Layer Your Signals
Track social engagement alongside site visits, ad clicks, and job changes.
Outcome: Spot buyers earlier and prioritize the right conversations.
Step 2: Dynamic TAM Map
Keep your Total Addressable Market live and updated in real time.
Outcome: Never miss a window with accounts that are ready to talk.
Step 3: Route & Enrich For Speed
Automate enrichment so your team gets complete context instantly.
Outcome: Spend less time researching and more time selling.
Step 4: Rethink Your Outbound Motion
Swap brute‑force volume for personalized, context‑driven outreach.
Outcome: Increase reply rates while cutting wasted activity.
Step 5: Use Calles Where They Count
Feed callers only warm, qualified leads backed by strong signals.
Outcome: Maximize every dial and turn calls into real pipeline.
The future of outbound is lean, signal‑led, and built to scale 🚀
LIVE WORKSHOP
The High Performance Agency Blueprint
The Agency Systematisation Blueprint That Builds Itself
Learn how to create standardised service delivery, automate client reporting, and build systems that maintain quality while you scale.
Thursday 7th August - 4PM London // 11AM New York
Scale without the chaos 🚀
Max Mitcham,
CEO / Founder @ Trigify
