👋 Hey Team,
Thought I’d do something a bit different for this newsletter and go more in depth on my latest Linkedin post.
Clay dropped some social listening features last month. LinkedIn reacted exactly how I thought it would, thinking this would kill Trigify.
The result? Sales has actually boomed!
Fun Fact! We had 2.2 million leads pushed into your workflows last month.
I recorded a video showcasing the tools side by side to highlight exactly when you should use each one.
Here's the Thing with All-in-One Solutions
When platforms try to do everything:
a)You get expensive to run at scale, costs per contact skyrocket when you're paying for features you don't need.
b) You lose micro-specialties, the deep functionality that makes specialised tools excel gets diluted.
I love Clay, but recently we've had people using Trigify when they should be using Clay for data enrichment, and others using Clay for social intelligence when Trigify would serve them better.
When to Use What
Use Clay when: You need robust data enrichment, building complex prospecting workflows, or connecting multiple data sources for lead generation
Use Trigify when: You're hunting real-time competitive signals, tracking buying intent mentions, or need specialised social monitoring workflows
Use both when: Clay enriches the contacts that Trigify identifies from social signals, powerful combination for full-funnel intelligence
Use Trigify + other tools when: You want our social intelligence integrated with your existing CRM, email tools, or whatever stack you're already running
The reality is different teams need different solutions. Your data enrichment needs are completely different from your social intelligence needs.
Talk soon,
Let me know what you think.
Max Mitcham
Co-founder & CEO, Trigify