Hi {{first_name | There}},

Smart GTM teams have stopped guessing where their prospects are and started listening to where they already are.

Here's the thing: Your prospects are already having conversations about their problems, budgets, and buying timelines on social media.

The question is: Are you listening?

Social Listening = GTM Intelligence Engine

Instead of cold outbound to random lists, imagine having:

  • Real-time alerts when prospects mention pain points you solve

  • Perfect conversation starters based on actual problems they've posted

  • Competitive intelligence from prospects evaluating alternatives

  • Buying signals from budget and timeline mentions

This isn't monitoring for mentions. This is powering your entire outbound engine with social intelligence.

3 Boolean Searches to Start Today

Here are the exact searches that generate the most qualified outbound prospects:

Search 1: Problem + Budget Signals

("looking for" OR "need help with" OR "anyone recommend") AND 
("[your category]" OR "[problem you solve]") AND 
("budget" OR "approved" OR "this quarter")

Search 2: Competitive Displacement

("[competitor name]" OR "[competitor product]") AND 
("disappointed" OR "issues with" OR "problems" OR "switching from")

Search 3: Implementation + Expansion

("just implemented" OR "rolled out" OR "went live with") AND 
("[adjacent solution]" OR "[complementary tool]") AND 
("next phase" OR "looking to add")

Turn These Into Outbound Gold

Step 1: Set up monitoring in Trigify using these boolean searches

Step 2: Get instant alerts when prospects match your criteria

Step 3: Reach out with context: "Saw your post about [specific problem]..."

The result? 40%+ reply rates because you're solving problems they've already shared publicly.

Social-powered outbound beats cold lists every time.

Cheers,
Max Mitcham
Founder | CEO @ Trigify

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