Hey Team,
Here's a social signal that'll make you question everything: Reddit has quietly become more trusted than LinkedIn for B2B SaaS research.
The Numbers Are Mental
9 out of 10 Reddit users trust it for product research.
LinkedIn? Only 6 out of 10 🤯.
Reddit beats Google for product discovery trust.
Niche SaaS subreddits are bustling whilst Twitter/X stagnates.
Reddit's hit 1.2 billion+ users with exploding B2B communities.
Reddit is consistently being used as source material for AI.
Why LinkedIn is Losing
B2B buyers are tired of:
Obvious sales pitches disguised as "thought leadership"
AI-generated comments that add zero value
"Agree? Thoughts?" posts that say nothing
Instead, they want Reddit's:
Honest war stories about SaaS tools
Unfiltered debates in r/SaaS
Real experiences, not marketing fluff
What Smart Teams Are Doing
Stop selling, start contributing. The brands winning on Reddit show up to help, not hawk products.
Monitor conversations you're not part of. Your prospects are discussing your category in subreddits right now—are you listening?
Join communities, don't hijack them. Reddit sniffs out corporate BS instantly.
Your Move?
Audit which subreddits your prospects use
Listen before you leap (hint: this is where Trigify helps)
Be helpful first, promotional never
The B2B landscape is shifting. Smart money's on platforms where real conversations happen.
Want to systematically track these signals across Reddit, LinkedIn, and everywhere else? That's what we built Trigify for.
Stay curious,
Max Mitcham,