Is Your Brand Missing Critical Social Signals?

Hey Team,

Here's a question that keeps me up at night:

How much revenue is my B2B company losing by treating social as a listening exercise instead of an intelligence operation?

From Social Noise to Revenue Signals

Most teams track mentions, hashtags, and engagement. But the real value isn't in monitoring everything, it's in capturing specific signals that drive immediate action.

Think about these signals your brand might be missing right now:

• Sentiment spikes that PR should address before they escalate.

• Brand-mention surges where marketing could amplify positive momentum.

• Risk indicators that could protect your reputation if caught early.

• Competitive intel that sales needs the moment your rivals make a move.

• Revenue Attribution connecting social interactions to closed deals.

• Product feedback revealing what your roadmap should prioritise next.

The difference between mentions and signals? Mentions fill dashboards. Signals drive revenue.

The 30-Second Check

Take 30 seconds now: When was the last time someone at your company took immediate action based on social data?

If you're struggling to remember, you're probably monitoring noise instead of capturing signals.

The brands winning today aren't listening to everything, they're focused on the specific signals that matter to their business.

What signals is your brand missing?

Max Mitcham
Co-founder & CEO, Trigify

Let’s build a social listening agent

In our webinar, I'll show you my temporary system (until we build this in Trigify 😉) - templates, prompts, and workflow. No theory, just what's working right now.

We're already got a lot of people booked, so grab your spot quickly

Register now →

Max,