Hey {{first_name | Folks}}
Tyler Mounce from our community just dropped something that made my brain go "bloody hell, that's clever."
If you're selling something fairly generic - think fractional CFO services, leadership consulting, or anything where you could theoretically help any business - this one's for you.
The classic problem: When your service is "agnostic," traditional ICP targeting falls flat. Job title + company size isn't enough. You need something deeper.
Tyler's breakthrough: Start with psychographic alignment, then layer on firmographic data.
The results speak for them selves…
Here's Tyler's "Ideology First" targeting method:
Step 1: Find Authors Who Represent Your Values Tyler's using people like:
Dan Martell (Buy Back Your Time)
Will Guidara (Unreasonable Hospitality)
These authors attract audiences who think a certain way about business, leadership, and growth.
Step 2: Extract Their Engaged Audience Pull everyone who engages with these authors' LinkedIn content. These aren't just any LinkedIn users - they're people who actively consume content about the philosophies your service embodies.
Step 3: Layer in the Firmographics Take that massive list into Clay and filter down by:
Job titles
Company headcount
Industry
Location
What you get: A couple hundred prospects who are both ideologically aligned and practically qualified.
Step 4: The Messaging Magic Now you've got options:
Reference a relevant quote from the author
Use your standard sequence (but with confidence there's hidden alignment)
Lead with shared values/philosophy
The kicker? You know they're active on LinkedIn AND you know you'll have genuine talking points if they respond.
Your Action Plan:
Identify 3-5 authors/thought leaders whose content aligns with your service philosophy
Extract their engaged audiences using Trigify.
Filter by your ICP criteria (job title, company size, etc.)
Craft messages that either reference shared values or the author's content
Track and iterate on what resonates
Pro tip from Tyler: Sometimes he references the author directly, sometimes he doesn't. Either way, he knows there's ideological alignment brewing beneath the surface.
Perfect for when traditional intent signals are scarce but you need to keep the pipeline flowing with quality prospects who actually "get it."
LIVE WORKSHOP: The 3-Step System to Find Influencers Worth Monitoring
Tyler's results prove this strategy works - but picking the RIGHT influencers to track is critical. Get this wrong and you'll waste weeks chasing the wrong audience.
Join our live workshop this week - learn the system that helps you identify influencers whose audiences actually convert.
Massive thanks to Tyler for sharing the behind-the-scenes. This is exactly the kind of innovative thinking that moves the needle.
Cheers,
Max Mitcham
CEO / Founder @ Trigify
