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From Boolean Rules to Revenue Signals in 2 Minutes

Author

Piers Montgomery
May 27, 2025

👋 Hey Team,

Most teams capture less than 10 % of the social signals that could drive revenue.  The rest? Lost in the noise.

Here's a quick walkthrough showing how to set up social listening in Trigify with Boolean rules, real-time mentions, and automatic routing.

🔍 Two Boolean queries you can copy-paste

1️⃣ Basic

("yourbrand" OR "yourbrand​.io" OR "@yourbrand" OR "#yourbrand")
2️⃣ Enhanced – intent + pain

("yourbrand" OR "yourbrand​.io" OR "@yourbrand" OR "#yourbrand" OR "your brand" OR "your-brand")

AND

("down" OR "bug*" OR issue* OR error* OR fail* OR "pricing" OR "looking for alternatives" OR "switching from yourbrand")

AND NOT

(hiring OR internship OR "job opening")

Paste either query into Trigify and you’re live.

🚀 Workflows That Drive Revenue

Brand Crisis → Customer Success
“Down” or “refund” posts auto-create Zendesk tickets, ping your CSM, and send status-page links—crisis contained in minutes.
Competitor Pain → Sales Gold
Tweets like “alternatives to competitor” (high intent) create a HubSpot deal and run the Switch & Save Outreach sequence.
Feature Requests → Product Intel
“Roadmap” or “API integration” mentions flow to Productboard, tag the PM, and trigger thoughtful thank-yous.

🛠 Boolean best-practice mini-guide

  • Start broad, then trim to catch unexpected misspellings before tightening filters.

  • Add a NOT block early to remove hiring, coupon, and promo chatter from sales queues.

  • Pair with sentiment NLP so angry posts you didn’t keyword for still surface.

  • Version-control your rules, clone and label changes so you can roll back fast if noise spikes.

Talk soon,
Piers Montgomery

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