Hey {{first_name | Team}},
"If I were Head of Brand/Comms at a B2B tech company..."
That’s how Finn Thormeier started a post that had every marketer frantically taking screenshots.
What followed was a complete playbook for turning executive thought leadership into measurable pipeline.
The 6-step framework:
Identify Execs: CEO and 3-4 executives who are keen to dedicate some time to this strategy. This depends on your market and buyer
Content engine: Bi-weekly podcast interviews with execs → AI drafts posts → polish to 95% → Exec edit → ship 2x weekly
Right interviewer: Hire someone with podcast experience, business acumen, and executive handling skills.
Strategic networking: 75 weekly connection requests to C-suite at Tier 1 accounts
Paid amplification: £5K monthly on thought leader ads
Sales activation: Trigify captures every LinkedIn interaction and pushes engagement data into CRM for account scoring. Reps reach out with context: "I noticed you engaged with our CEO's post about..."
Why this works:
Most executives either repost brand content or wing it with random thoughts. Neither builds trust or drives results.
This framework leverages what executives already have - network power and industry credibility.
The result? People actually engage because it feels authentic, and those engagements become qualified leads for your sales team.
The Trigify advantage:
LinkedIn engagement is intention data in disguise. When prospects interact with executive content, they're raising their hand - but only if you're capturing those signals.
How you can use this? Whether you're a 300K ARR startup with one founder posting, a growing scale-up with multiple executives, or an agency managing client thought leadership - the principle is the same. Build the content, capture the engagement, score the accounts, enable the sales conversations.
Start small: One executive + consistent posting + Trigify = measurable pipeline impact.
LIVE WORKSHOP:
LinkedIn Profile & Content That Win Clients
We’ve unpacked Finn’s strategy for a high-impact executive LinkedIn profiles. Now it’s your turn to perfect create yours.
Join our live workshop this week - And learn how to create LinkedIn content that builds your brand and wins clients.
Cheers,
Max Mitcham,
CEO / Founder @ Trigify,
